athlete entreprenuers
The Athlete Playbook: From Salary to Ownership
A framework for how athletes and modern operators turn income into ownership through equity, infrastructure, and long-term capital allocation.
Stevland Turner
MLB
CC Sabathia
With his number retired by the Yankees, CC Sabathia’s legacy extends beyond 3,000 strikeouts to The Players Alliance and his growing institutional role in baseball’s future.
womens sports
UNRIVALED Basketball League
Founded by Breanna Stewart and Napheesa Collier, Unrivaled is a venture-backed 3-on-3 league offering six-figure salaries and player equity, introducing new leverage into women’s basketball.
athlete entreprenuers
Togethxr
Founded by Alex Morgan, Sue Bird, Chloe Kim, and Simone Manuel, Togethxr is a media and commerce company turning attention in women’s sports into ownership, IP, and revenue.
sports executives
Masai Ujiri
From Nigeria to the Raptors’ front office, Masai Ujiri engineered a championship and built Giants of Africa, helping position Africa as basketball’s next growth frontier.
black wealth
Adebayo Ogunlesi
Founder of Global Infrastructure Partners, Adebayo Ogunlesi built a multibillion-dollar infrastructure empire spanning airports, ports, and energy before a $12B BlackRock acquisition.
nba legacy
Jaylen Brown
After signing a $304M supermax, Jaylen Brown launched 741 Performance, scaled 7uice, invested in wearable tech, and built Boston XChange—prioritizing ownership over endorsement.
beauty industry
Tristan Walker
Founder of Walker & Company, Tristan Walker built Bevel to serve overlooked consumers, sold to Procter & Gamble, then reclaimed ownership to restore autonomy.
nba legacy
Kevin Durant
Through Thirty Five Ventures and Boardroom, Kevin Durant has built a diversified portfolio spanning venture capital, media production, and equity-driven brand partnerships.
rocnation
Roc Nation
From management and publishing to sports, film, and the Roc Nation School at LIU, Roc Nation built a vertically integrated cultural enterprise rooted in ownership.
rihanna net worth
Rihanna Fenty
Rihanna transformed global fame into equity, building Fenty Beauty and Savage X Fenty into billion-dollar brands rooted in ownership and scale.
black wealth
Strive Masiyiwa
Founder of Econet Wireless, Strive Masiyiwa fought a government monopoly to build one of Africa’s leading telecom networks and a multibillion-dollar empire.