Sir Lewis Hamilton
F1 legend Lewis Hamilton built wealth across fashion, food, film, and NFL ownership - joining the Denver Broncos ownership group in 2022.

Lewis Hamilton - Speed, Style & Strategic Ownership
Lewis Hamilton is more than an F1 legend; he’s a cultural architect. With seven World Drivers’ Championships, over 100 Grand Prix wins, and a brand presence spanning fashion, food, film, and activism, he embodies Tall Cotton: speed mixed with equity, fame paired with ownership, and performance coupled with purpose.
Racing Legacy & Financial Foundation
- Hamilton made his F1 debut in 2007 with McLaren, won his first championship in 2008, and later joined Mercedes in 2013 - dominating the hybrid era. In 2025 he joined Ferrari.
- His current Ferrari contract is estimated at ~$60 million/year including bonuses.
Business Ventures & Ownership Moves
1. NFL Ownership 🏈
- In 2022, Hamilton joined the ownership group of the Denver Broncos, led by the Walton-Penner family. (Autoweek)
- This move made him one of the few Black minority owners in the NFL, expanding his influence beyond motorsport into one of America’s most powerful leagues.
- For Hamilton, it was a deliberate step into multi-sport ownership - not just racing, but football, legacy, and American cultural capital.
2. Fashion & Branding
- Launched the TommyXLewis line with Tommy Hilfiger.
- Collaborates with Lululemon and other lifestyle brands.
3. Food & Beverage
- Co-founded Neat Burger, a plant-based chain that scaled globally before facing challenges in 2024.
- Founded Almave, a non-alcoholic spirit brand offering zero-proof tequila/mezcal.
4. Media & Entertainment
- Founded Dawn Apollo Films, producing an F1 movie starring Brad Pitt.
- Participated in the ownership consortium of W magazine.
5. Motorsports Ownership
- Owns X44 Vida Carbon Racing in Extreme E, competing in electric off-road series with a climate-first agenda.
Activism, Philanthropy & Purpose
- Founded Mission 44, focused on youth empowerment, education, and diversity in STEM and motorsport.
- A vocal advocate for racial equity, environmentalism, and animal rights - often risking criticism by using his platform boldly.
Net Worth & Estimate
- Public sources estimate his net worth at $285–300 million as of 2025.
- ⚠️ Note: This is based on media, salary, and endorsement reports; not an official disclosure.
Legacy & Blueprint
Hamilton’s blueprint looks like this:
- Cross-sector expansion - from F1 contracts into NFL ownership, food, fashion, and film.
- Brand leverage - converting racing fame into multi-channel businesses.
- Values-based strategy - every move (plant-based food, electric racing, inclusion programs) reflects deeper principles.
Lewis Hamilton & The Tall Cotton
At The Tall Cotton, we celebrate stories that merge visibility with structure - where global stars plant ownership that outlasts their prime. Lewis Hamilton stands tall among them.
He didn’t just drive for titles - he drove into boardrooms.
He didn’t just sign endorsements - he signed ownership stakes.
He doesn’t just race for speed - he races for systemic legacy.
Read. Learn. Then ask:
“What’s my version of The Tall Cotton?”
Because true greatness isn’t measured in laps won, but in legacies owned.