athlete entreprenuers
The Athlete Playbook: From Salary to Ownership
A framework for how athletes and modern operators turn income into ownership through equity, infrastructure, and long-term capital allocation.
athlete entreprenuers
womens sports
UNRIVALED Basketball League
Founded by Breanna Stewart and Napheesa Collier, Unrivaled is a venture-backed 3-on-3 league offering six-figure salaries and player equity, introducing new leverage into women’s basketball.
athlete entreprenuers
Togethxr
Founded by Alex Morgan, Sue Bird, Chloe Kim, and Simone Manuel, Togethxr is a media and commerce company turning attention in women’s sports into ownership, IP, and revenue.
nba legacy
Jaylen Brown
After signing a $304M supermax, Jaylen Brown launched 741 Performance, scaled 7uice, invested in wearable tech, and built Boston XChange—prioritizing ownership over endorsement.
nba legacy
Kevin Durant
Through Thirty Five Ventures and Boardroom, Kevin Durant has built a diversified portfolio spanning venture capital, media production, and equity-driven brand partnerships.
black wealth
Lisa Leslie
Lisa Leslie built beyond basketball—co-founding Aston Rose, investing in LootMogul, and breaking barriers in coaching and business.
athlete entreprenuers
Sir Lewis Hamilton
F1 legend Lewis Hamilton built wealth across fashion, food, film, and NFL ownership - joining the Denver Broncos ownership group in 2022.
athlete entreprenuers
Austin Ekeler
Undrafted NFL star Austin Ekeler builds wealth through real estate, tech ventures, and philanthropy—creating permanence beyond the game.
athlete entreprenuers
The SpringHill Company
SpringHill Company, founded by LeBron James and Maverick Carter grew through content, equity deals, and a global media merger an anchored blueprint of legacy.
athlete entreprenuers
John Stallworth
John Stallworth parlayed NFL greatness into tech leadership and Steelers ownership—building a legacy of wealth, culture, and community.
athlete entreprenuers
Ndamukong Suh
Ndamukong Suh transformed his NFL earnings into a diversified legacy—from real estate development to tech investments and financial wisdom.
black wealth
Marques Colston
Former NFL star Marques Colston turned his $40M career into a $100M private equity fund, redefining athlete wealth and ownership.