sports executives
Masai Ujiri
From Nigeria to the Raptors’ front office, Masai Ujiri engineered a championship and built Giants of Africa, helping position Africa as basketball’s next growth frontier.
nba legacy
nba legacy
Jaylen Brown
After signing a $304M supermax, Jaylen Brown launched 741 Performance, scaled 7uice, invested in wearable tech, and built Boston XChange—prioritizing ownership over endorsement.
nba legacy
Kevin Durant
Through Thirty Five Ventures and Boardroom, Kevin Durant has built a diversified portfolio spanning venture capital, media production, and equity-driven brand partnerships.
black wealth
Chauncey Billups
Chauncey Billups built wealth through real estate, franchising, and mentorship under Junior Bridgeman—now facing gambling allegations.
athlete entreprenuers
Earvin "Magic" Johnson
Magic Johnson turned $40M in NBA earnings into a $1.2B empire via theaters, insurance, sports teams, and urban redevelopment.
black wealth
LeBron James
Discover how LeBron James built a $1.2B empire through SpringHill films (Space Jam, House Party), sports stakes, and philanthropy.
athlete entreprenuers
Jamal Mashburn
Jamal Mashburn turned a 12-year NBA career into a diversified business empire spanning restaurants, auto dealerships, real estate, and venture capital. His story is a blueprint for Black wealth and ownership.
athlete entreprenuers
Junior Bridgeman
Junior Bridgeman (1953–2025) turned a steady NBA career into a billion-dollar business empire. From Wendy’s franchises to Coca-Cola bottling and Ebony magazine, his story is a blueprint for Black wealth, ownership, and legacy.